The Power of Fun

From 1978, when he first pulled on the green fur, until he left the Philadelphia Phillies in 1994, Dave Raymond redefined the world of live character performance as the original Phillie Phanatic. Throughout his career working with some of the world’s leading brands, he designed and refined the same process that began creating a multimillion-dollar brand extension for his favorite baseball team. Along the way, his design thinking process helped Dave to get through some of the hardest times of his life. In The Power of Fun, Dave shares the best stories from his performance career, and outlines a simple model – a theory about fun – that can change your life.